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THE AMBUSH IS A MOVEMENT

We want everyone to feel safe to love who they want, starting with themselves.

AUTHENTICITY IS TRUE VULNERABILITY.

How you dress projects how you see and feel about yourself to the rest of the world. We encourage you to own your body, your sexuality and to put yourself out there. Creating a world of radical self-expression starts with being honest about who you are and what you stand for.

We are here to celebrate the rise of the feminine as a powerful and creative element for change. Femme is a balance of courage, nerve, strength and grace... We believe there is femme is in all of us and we are so excited to be a part of the movement to express this truth.

We're for all kinds of femme.

With love from Canada,

NOT SORRY xx

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